Still Motion Design had a Lovely Day at the Grand Hotel last week attending a seminar hosted by Phil Yarrow from PYC about the power of social media.
Here are three great, not to mention free, sites that were flagged up at the seminar:
Topsy, If This Then That ... and... Follower Wonk
Topsy is a search engine that instantly analyses yours or your competitor’s online presence, giving you a refined and highly valuable insight into your market.
If This Then That or 'IfTTT' is a search engine that allows you to set up virtually any automated response online. The premise is you tell the site that if (this) happens then you want (that) to happen. For example if someone mentions a drop in shares in M&S on Twitter you want it to be texted to your phone, or if someone is looking for a job as a web designer in Bristol, you want their advert to be forwarded to your email account.
And my personal favorite, Follower Wonk, which can read any Twitter account and analyse their followers and or following instantly. First the site details where the following is located globally, then it tells you how influential each Twitter follower is, and then how active, all of which is presented in graphs and charts for no money whatsoever.
By keeping up to date with new resources for social media, we not only gain an advantage over our competitors, but we can also gain knowledge of them and their business', enabling us to carve our own niche alongside bigger players.
I don't want to give all their secrets away, but I will recommend attending the next PYC conference at The Grand Hotel in November.